Privacy Policy

Last updated: December 31, 2020

This Privacy Policy (“Privacy Policy”) describes the types of information collected by Performance Brands Inc., dba SteelFit®, a Florida corporation (“PBI” or “us” or “we”), from (i) interactions with customers at trade shows and special events; (ii) use of its websites (such as, but not limited to, http://www.steelfitusa.com/ (the “Site”)); (iii) accessing any of its social media platforms such as Instagram, Twitter, Facebook (together with the Site, the “Platforms”); and (iv) any communications with PBI through or relating to the Platforms, whether exchanged via live interactions, email, text, private message or otherwise.  The individual using one or more of the Platforms to communicate with us or to buy any of our products (“PBI Products”) is referred to in this Privacy Policy as “you” or “your”.

This Privacy Policy also contains our practices for collecting, using, maintaining, protecting, and disclosing that information. We respect your privacy, and we are committed to protecting it through our compliance with this Privacy Policy.

ATTENTION:  PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE INTERACTING WITH PBI THROUGH THE PLATFORMS OR SUBMITTING ANY INFORMATION TO PBI.  BY INTERACTING WITH PBI, YOU INDICATE THAT YOU ACCEPT THIS PRIVACY POLICY AND OUR TERMS OF USE.  WHENEVER YOU SUBMIT INFORMATION TO US, YOU CONSENT TO THE COLLECTION, USE AND DISCLOSURE OF THAT INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY.   IF YOU DO NOT ACCEPT THIS PRIVACY POLICY AND THE TERMS OF USE, DO NOT SUBMIT INFORMATION TO US OR USE OUR PLATFORMS.

THE PLATFORMS ARE NOT INTENDED FOR ANYONE UNDER THE AGE OF 18. IF YOU ARE UNDER 18 YEARS OF AGE, YOU MUST INVOLVE YOUR PARENT OR GUARDIAN BEFORE ACCESSING OUR PLATFORMS.

TERMS OF USE

The Terms of Use governing your use of our Platforms is incorporated herein by this reference and all capitalized terms used in this Privacy Policy but not otherwise defined herein have the meanings given to them in the Terms of Use.

REVISIONS TO THIS PRIVACY POLICY

You agree that PBI may change, modify, add or remove portions of this Privacy Policy at any time and from time to time, without prior notice to you.  All revisions will be posted to the Site.  We urge you to review this Privacy Policy frequently for changes.  Your continued use of any of our Platforms means that you accept, without limitation or qualification, the current version of the Privacy Policy.

INFORMATION WE COLLECT

Personally Identifiable Information

We collect and store information that you may provide from time to time voluntarily when using the Site (whether by creating an account, making a purchase or otherwise) that can identify you as a specific individual, including your name, physical address, email, telephone number and Payment Information (as defined below) (“Personal Information”).  PBI only collects Personal Information that is voluntarily provided by visitors to the Site.  We may use Personal Information as provided in the paragraph of this Privacy Policy entitled “Use and Disclosure of Your Personal Information”.  We may also combine the Personal Information you provide with other generally or publicly available information to help us identify visitors’ preferences or interests. 

Non-Personally Identifiable Information

When you visit any page on the Site, we use a program that monitors and evaluates the Site’s traffic.  It automatically records every visitor's host, domain name, pages visited, length of user session, browser type and/or (Internet Protocol) IP address.  An IP address is a number assigned to your computer by your Internet service provider so that you can access the internet and is generally considered to be non-personally identifiable information because in most cases it changes each time you connect to the Internet.  IP addresses may be used to diagnose problems with our server, report aggregate information, determine the fastest route for your computer to use in connecting to the Site, and administer and improve the Site.  Although the IP address and related information collected is stored in the server log files, no individual is authorized to access those files for any purpose other than system maintenance.  We may also use this information to help improve our Site and our products and services by better understanding our audience.  In addition, we may collect non-personally identifiable information in aggregate form to track data, such as the total number of visitors to each page of our Site, and the domain names of our visitors’ internet service providers.  We may disclose non-identifying transaction information to third parties for the purpose of accounting and record keeping. We may also disclose aggregate user data or non-personal information in order to describe the PBI Products to prospective business partners, advertisers, and others, but will do so only in a form that does not identify individual users.

HOW WE COLLECT INFORMATION

We collect information about you as follows:  (i) when you provide it to us, directly or indirectly, through the Platforms; and (ii) automatically as you navigate the Platforms [using cookies, web beacons and other tracking technologies] as further described below. We collect information from you when you register on our site, place an order, abandon a cart, subscribe to our newsletter, respond to a survey or fill out a form.

Information You Provide to Us.  You provide information to us when you use the Platforms and when you communicate with us.  Examples include:

  • Information that you provide to us when you create an account on the Platforms.
  • Details of your purchases of PBI Products through any of our Platforms.
  • Correspondence exchanged with us when you contact us, whether by email, live interaction or text (including your email address), including, without limitation, when you make a claim.
  • Responses to surveys that we might ask you to complete for research purposes.
  • Search queries on the Platforms. 

USE AND DISCLOSURE OF NON-PERSONALLY IDENTIFIABLE INFORMATION

Because non-personal information does not personally identify you, we may use or disclose such information for any purpose.  In some instances, we may combine non-personal information with Personal Information (such as embedding e-mail addresses in cookies).  If we do combine any non-personal information with Personal Information, the combined information will be treated by us as Personal Information in accordance with this Privacy Policy. 

USE AND SECURITY OF PAYMENT INFORMATION

When you order PBI Products on the Platforms we may request your banking information, including the number assigned by the card issuer that identifies your account or other cardholder Personal Information (collectively, “Payment Information”).  To the extent you make an online credit card purchase to PBI, PBI will initiate a secure payment process including acquisition of your Payment Information, and pass that information through PBI’s third-party transaction processing service providers.  

PBI uses industry-standard security measures in place to protect the loss, misuse, and alteration of the information under our control, and we make good-faith efforts to store your Payment Information in a secure operating environment. Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure. As a result, while we strive to protect your Payment Information, we cannot ensure or warrant the security of any information you transmit to us or our online products or services, and you do so at your own risk.

THIRD PARTY LINKS

Our Platforms may provide links and otherwise allow you to access entities’ websites, products and services that are not controlled or operated by PBI. You also may provide information for transmission to these third-party websites and/or third party users of our Platforms.  All such transmissions are AT YOUR OWN RISK.  This Privacy Policy does not apply to your interaction with such third parties, and PBI is not responsible for the content of third-party websites or the privacy practices of third parties (including, without limitation, third parties’ use of cookies, pixel tags and other technologies).  Although we implement security measures and other controls, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of our Platforms with whom you may choose to share your information. 

Therefore, we encourage you to request and review the privacy policies of any third parties prior to disclosing your information to such parties or upon visiting such third-party websites.  We do not control third parties' collection or use of your information to serve interest-based advertising. It is your sole responsibility to verify your privacy and shared information settings with all third-party services, and maintain those settings as they are updated.  We cannot modify or otherwise control or exclude the information, Personal Information, or other metadata supplied to us by third parties as a result of your use of their services.

USE AND DISCLOSURE OF YOUR INFORMATION

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products, and other updates.

Text marketing (if applicable): With your permission, we may send text messages about our store, new products, and other updates. Updates include Checkout Reminders. Webhooks will be used to trigger the Checkout Reminders messaging system.

We may disclose aggregated information about our users, and information that does not constitute Personal Information, for any purpose and without restriction.  If we combine any non-personal information with Personal Information, the combined information will be treated by us as Personal Information in accordance with this Privacy Policy.

Upon collection of your Personal Information, we may use and provide such Personal Information to our employees, contractors and agents for the following purposes:

  • To provide you with access to the Platforms you are requesting.
  • To improve upon or troubleshoot any problems with the Platforms.
  • To notify you about updates, modifications and enhancements to the Platforms or new PBI Products.
  • To facilitate communication between you and us in order to respond to your questions and comments, or to contact you for user feedback.
  • To generate aggregate statistical studies and conduct research related to PBI Products and the use of our Platforms.
  • For any other purpose we may disclose to you from time to time where you provide your consent.

We may also disclose your Personal Information to third parties as follows:

  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of PBI’s business, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which Personal Information held by PBI about users of our Platforms is among the assets transferred. While we will endeavor to require the successor company to maintain this Privacy Policy, we cannot guarantee that our Privacy Policy will remain in effect.
  • As required to comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of PBI, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

SMS/MMS MOBILE MESSAGING MARKETING PROGRAM

We respect your privacy. We will only use information you provide through the Program to transmit your mobile messages and respond to you, if necessary. This includes, but is not limited to, sharing information with platform providers, phone companies, and other vendors who assist us in the delivery of mobile messages. WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY. Nonetheless, We reserve the right at all times to disclose any information as necessary to satisfy any law, regulation or governmental request, to avoid liability, or to protect Our rights or property. When you complete forms online or otherwise provide Us information in connection with the Program, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If, in Our sole discretion, We believe that any such information is untrue, inaccurate, or incomplete, or you have opted into the Program for an ulterior purpose, We may refuse you access to the Program and pursue any appropriate legal remedies.

California Civil Code Section 1798.83 permits Users of the Program that are California residents to request certain information regarding our disclosure of the information you provide through the Program to third parties for their direct marketing purposes. To make such a request, please contact us at the following address:

Performance Brands, Inc. dba SteelFit®

905 Shotgun Road, Sunrise, FL 33326

support@steelfitusa.com

This Privacy Policy is strictly limited to the Program and has no effect on any other privacy policy(ies) that may govern the relationship between you and Us in other contexts.

TARGETED ADVERTISING

Some web browsers offer a "Do Not Track" ("DNT") signal that is a HTTP header field indicating your preference regarding tracking or cross-site user tracking. Although we're currently unable to honor DNT signals, we can assure you that we do not collect Personal Information when you visit the Platforms unless you provide such information to us. We also work with third parties that use tracking technologies on our Platforms in order to provide tailored advertisements on our behalf and on behalf of other advertisers across the Internet. These companies may collect information about your activity on our Platforms and your interaction with our advertising and other communications, and use this information to determine which ads you see on third party websites and applications. For more information about this practice and to understand your options, please visit www.youradchoices.com (U.S.), www.youradchoices.ca (Canada) or the Network Advertising Initiative at www.networkadvertising.org.

TESTIMONIALS

We publish customer testimonials on our Platforms, such as on our social media profiles (e.g., Facebook, Twitter and Instagram), on our YouTube channel and within advertising creative material.  These testimonials may contain Personal Information.  We obtain your written consent at the time the testimonial is recorded.  If you want your testimonial removed please contact us at info@steelfitusa.com.  

CORRECTING YOUR INFORMATION

You can review and change your Personal Information by logging into one of our Platforms and visiting your account profile page, if applicable. 

You may also send us an email at info@steelfitusa.com to request access to, correct or delete any Personal Information that you have provided to us. We cannot delete your Personal Information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete any information you provided to or through the Platforms, copies of your information may remain viewable in cached and archived pages or might have been copied or stored by other users.  Archived information may be restored or "unarchived" by us for any purpose for use at a later date, even after you stop using the Platforms.

DATA SECURITY

We have implemented measures designed to help secure your Personal Information against accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls, however, we cannot guarantee that your Personal Information will never be disclosed in a manner inconsistent with this Privacy Policy (for example, as a result of unauthorized acts by third parties that violate Applicable Law).   

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the Platforms, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. It is your responsibility to protect the integrity of your accounts and passwords. To protect against unauthorized access to your account, be sure to log out each time you finish using the Platforms. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted through our Platforms. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained in the Platforms.

HOW TO OPT-OUT

When you email us or register with us, you will have the ability to opt-out of receiving certain communications from PBI, including e-mail.  If you do not opt-out, but later decide that you would prefer not to receive e-mail communications from PBI, please contact us at info@steelfitusa.com. In addition, if you have an account with PBI, you can opt-out by changing your PBI account preferences.  Remember, however, that we may still send e-mail or call you in order to provide materials that you request.

CHILDREN UNDER 18

The Platforms are not intended for children under 18 years of age. No one under age 18 may provide any Personal Information on or though the Platforms. We do not knowingly collect Personal Information from children under 18. If you are under 18, do not use the Platforms or provide any information to us, register on the Platforms, use any of the interactive or public comment features or provide any information about yourself to us, including, without limitation, your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received Personal Information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at info@steelfitusa.com to request that this information be deleted.

Anyone under 18 years old should seek his or her parent’s or guardian’s permission prior to using or disclosing any Personal Information on or through the Platforms.  By using the Platforms, you hereby represent that you are at least 18 years old.  

CHANGES TO THE PRIVACY POLICY

We reserve the right, in our discretion, to change, modify, add or remove portions of this Privacy Policy at any time, without prior notice to you.  All revisions will be posted to the Site.  We urge you to check the Site frequently for any changes to this Privacy Policy.  Your continued use of any Platform means that you accept the current version of the Privacy Policy.  The date the Privacy Policy was last updated is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, in case we desire to e-mail you about material changes to our Privacy Policy. 

USERS OUTSIDE THE U.S.

The Platforms are hosted in the U.S. and governed by U.S. law. If you are using any Platform from outside the U.S., please be aware that your information may be transferred to and/or stored and processed in the U.S. where our servers are located. The data protection and other laws of the U.S. may differ from those in your country. By using any Platform, you consent to the handling of your information by our facilities and those of third-party facilities in accordance with U.S. law.

GOVERNING LAW; DISPUTES

You agree that any claim, action or proceeding arising out of this Privacy Policy, or your use of the Platforms, shall be governed by and construed in accordance with the laws of the U.S. and the State of Florida, without regard to principles of conflict of laws.  Any claim, action or proceeding related to this Privacy Policy will be resolved in accordance with the dispute resolution provisions in the Terms of Use.

CONTACT US

If you have questions or comments about this Privacy Policy, please contact us by email to info@steelfitusa.com, regular mail to Performance Brands, Inc., 905 Shotgun Road, Sunrise, FL  33326, or via our toll-free number: (800) 555-8895.