$15,000 SteelFit Transformation Challenge

Prizes, Rules, Terms & Conditions

$15,000 SteelFit Transformation Challenge

Prizes, Rules, Terms & Conditions


You must be at least 18 years old to participate in the SteelFit® Transformation Challenge.  No purchase is necessary to enter or to win.  Employees of SteelFit® along with their immediate family members are not eligible to win.  Participants are not required to use any specific products to be eligible.  If a participant uses dietary supplements to assist in his/her transformation, he/she must have used (at least in part) SteelFit® products as it would not be ethical for SteelFit® to promote a winner that solely used non-SteelFit® products to aid in his/her transformation. 

Contest Period:

The SteelFit® Transformation Challenge begins on January 21, 2019.  Participants can enter between January 1, 2019 through January 20, 2019.  Participants must submit their starting photos prior to January 21, 2019 to officially be entered.

The SteelFit® Transformation Challenge will take place from January 21, 2019 to March 18, 2019.  Participants must submit their final photos between March 18, 2019 and March 22, 2019 to be considered for prizes.

The Winners will be announced on April 1, 2019.

All dates are subject to change at the discretion of SteelFit®.

How to Enter:
  1. Complete the Entry Form on the SteelFit® website.
  2. Submit your Starting Photo(s) (via emailed link).
  3. Transform your body and Tag Us @steelfitusa throughout your journey.
  4. Submit your Final Photo(s) (via emailed link).
Winner Selection:

SteelFit® is looking for Real People experiencing Real Results using SteelFit® Products. 

SteelFit® seeks individuals that are a positive and motivating example for the fitness industry.

Selection Process:

Winner(s) will be selected by a panel of four (4) qualified employees of Performance Brands, Inc.

Judging Criteria:

The Participants will be judged according to the following criteria:

70% Overall Body Transformation

20% Creative, Engaging, and Motivating Social Media Content

10% Strong Leader/Motivator within the Fitness Industry


Overall Transformation Winner (Category 1) = $2500 Cash + $500 Product Reimbursement + $250 Product Credit

1st Place in Category 2 = $1000 Cash + Up to $500 Product Reimbursement + $250 Product Credit

1st Place in Category 3 = $1000 Cash + Up to $500 Product Reimbursement + $250 Product Credit

2nd Place Category 1 = $500 Cash + Up to $500 Product Reimbursement + $250 Product Credit

2nd Place Category 2 = $500 Cash + Up to $500 Product Reimbursement + $250 Product Credit

2nd Place Category 3 = $500 Cash + Up to $500 Product Reimbursement + $250 Product Credit

Most Motivating Category 1 = $500 Product Credit

Most Motivating Category 2 = $500 Product Credit

Most Motivating Category 3 = $500 Product Credit

Best Couple Transformation = $500 Cash

Mini Contest Winners = $100 Product Credit x 27 Winners (9 Contests, 3 Winners/Contest)


The Overall Transformation Winner will not only win the monetary prize, product reimbursement (for products purchased during the challenge) and product credit, but he/she shall also become exclusive endorsers for SteelFit® and enter into a one-year exclusive endorsement with SteelFit®.

All other Winners and Participants shall also be considered for representative opportunities of the SteelFit® brand.

Prize Conditions:

Participant’s starting and final photos must be originals and not altered in any way.  Submitting airbrushed or digitally enhanced photographs will lead to immediate disqualification.

Participant’s starting and final photos should show body from head to toe in whatever Participant feels comfortable wearing.  Photos should be taken against a plain background.

It is the Participant’s responsibility to notify SteelFit® of any address, email, or phone number changes.  The Winner will have 72 hours to reply to SteelFit® to claim prize or SteelFit® can select an alternative winner.

General Conditions:

Participants grant SteelFit® an irrevocable, worldwide, royalty-free, sub-licensable, transferable, exclusive license for use of Participant’s photos and/or videos for advertising, promotional materials, and social media content.

Participants may be disqualified from the SteelFit® Transformation Challenge if it is discovered that Participant makes or uses any false statements about him/herself or the SteelFit® brand.

SteelFit® reserves the right to interpret these rules and, if necessary, to amend the rules at its sole discretion without notice to individual Participants.  Any amendments to the rules or changes in prizes will be published online at www.steelfitusa.com.  Rule interpretations and judging decisions are final.  Transformation Challenge Participant scores are confidential and will not be disclosed.

Each Participant assumes all risk of injury, harm or loss of any kind arising from participation in the Transformation Challenge.  Participants shall consult with their physician or health care provider before starting any new exercise, nutrition or supplementation program, particularly if you suffer from any medical condition or regularly use prescription or over-the-counter medications.  Participants in the Transformation Challenge expressly release SteelFit®, affiliated companies, and the directors, officers and employees of any of them from all risk, loss, injury, damage or harm that may arise from participating in the Transformation Challenge.